YOUR JOURNEY STARTS HERE.

With its unique satisfaction profile, simple interface, flavor
variety and lack of lingering smell, JUUL stands out as the
vapor alternative.

JUUL was founded by former smokers, James and Adam, with the goal of improving the lives of the world’s one billion
adult smokers. We envision a world where fewer people use cigarettes, and where people who smoke cigarettes have the
tools to reduce or eliminate their consumption entirely, should they so desire.

OUR MISSION

IMPROVE THE LIVES OF THE

WORLD’S ONE BILLION

ADULT SMOKERS.

JUUL LABS WAS FOUNDED WITH THE GOAL OF IMPROVING THE

LIVES OF THE WORLD’S ONE BILLION ADULT SMOKERS BY PROVIDING THEM WITH AN EASY TO USE VAPOR ALTERNATIVE TO

COMBUSTIBLE CIGARETTES, CONTAINING A SIMILAR

LEVEL OF NICOTINE TO MAKE SWITCHING AS EASY AS POSSIBLE.

WHAT IS A JUUL DEVICE?

JUUL uses an intelligent heating mechanism that creates an aerosol

and is engineered to minimize combustion.

JUUL is a closed system vapor product and is not designed to be refillable.

JUUL is rechargeable via a USB port.

WHAT IS A JUULPOD?

A JUULpod is the cartridge that clicks into the top of the JUUL

device.

JUULpods contain a proprietary salt-based nicotine e-liquid

formula, which is mixed under strict quality-controlled processes,

and is intended to help satisfy smokers when transitioning from

cigarettes.

WHAT IS AN E-LIQUID?

An e-liquid is the fluid used in vapor products to create the actual

vapor.

WHAT IS VAPOR?

Vapor is the aerosol that is generated when an e-liquid is heated.